A visual guide to what's inside and why it's special
Your Second Brain is a stack. Each layer builds on the one below it.
Your brain grows with you. Levels 0-5 are done for you. Levels 6-10 are things you build over time.
CLAUDE.md is the first file Claude reads every time you start a session. It tells Claude who you are, what you do, how you work and what standards to follow. Think of it as the operating system for your Second Brain.
Claude starts from zero every session. You repeat context. Outputs are generic. No consistency between tasks.
Claude knows your role, your tools, your standards. Every output is personalized from the first word.
You can have multiple CLAUDE.md files for different ventures or brands.
Memory is a folder of markdown files that store everything about your business. Claude reads these files when running skills to personalize every output.
A skill is a command you type. One word, one deliverable. Each skill reads your memory, applies a framework and outputs something you can use immediately.
104 skills across 12 categories
/plan, /work, /review, /learn
/positioning, /icp, /gtm-roadmap
/deck, /proposal, /audit
/linkedin, /carousel, /newsletter
/seo-audit, /keyword, /geo-optimize
/cold-dance, /abm, /target-list
/battlecard, /objection, /demo-script
/dashboard, /cohort, /funnel-analysis
/carousel, /gif, /landing-page
/pricing-audit, /packaging, /willingness
/workflow, /integrate, /automate
/churn-analysis, /onboarding, /nps
These are not ChatGPT prompts. Each skill has three layers baked in.
Every skill pulls from your memory files. Your ICP, your positioning, your voice. Outputs are personalized before you type a word.
Each skill encodes a specific methodology. Not generic best practices, but opinionated frameworks from real GTM work with B2B and B2C companies.
Skills include reference examples so Claude knows the quality bar. Not just "write a positioning doc" but "here's what a great one looks like."
Think of agents as team members. Each one has a specialty, a personality and a set of skills it knows how to use. You delegate to them like you would a colleague.
A playbook is a framework. Not a command you run, but knowledge the brain uses when running skills. Think of playbooks as the textbooks on your team's shelf.
/positioning, the brain reads this playbook automatically. You don't need to know the framework. The brain does.Workflows chain skills and agents together into multi-step pipelines. Run one command and the brain does the rest.
ICP, channels, outreach, landing page
30 days of content in one session
Battlecards, objections, scripts, decks
Churn analysis, onboarding, NPS, playbook
Audit, keywords, content plan, 10 articles
Deep research, battlecards, positioning
Narrative, deck, FAQ, data room
Messaging, landing, email, social, PR
Here's what happens when you run competitor-teardown:
When a workflow runs, it creates a virtual org chart. The CEO advisor coordinates, agents do the research and skills produce the deliverables.
Every business has different tools. The brain comes with connection guides for 25+ platforms so Claude can read your real data, not guess.
Hooks run automatically in the background. They protect your work, enforce standards and keep things organized without you thinking about it.
Checks your work before any deployment. Catches broken links, missing images and accessibility issues.
Blocks you from accidentally committing API keys, passwords or tokens to files.
Saves the last 10 versions of any file you edit. Undo mistakes without git.
Loads your context, checks pending tasks and reminds you where you left off.
Before Claude's memory resets, it saves a transcript of everything discussed.
Automatically logs key decisions made during a session to your memory files.
From install to your first GTM roadmap in 7 steps:
One terminal command. Takes 2 minutes.
Copy the repo to your machine.
Start with company/about.md and customers/icp.md. 15 minutes.
Add your role, your standards, your preferences.
Follow the setup guides for Slack, CRM, analytics, etc.
Try /positioning or /audit. See it personalize.
Launch competitor-teardown or first-100-customers. Watch the brain work.
Running multiple brands or ventures? The brain handles it. Each brand gets its own voice and visual profile.
Templates give you a document to fill in. This gives you a system that generates documents, strategies, content and analysis on demand. The brain doesn't just store information: it uses it.
Every skill encodes real GTM methodology from working with B2B and B2C companies. Not generic advice from a blog post. Opinionated frameworks that actually work.
Every session makes the brain smarter. Your memory grows. Your patterns get refined. Your outputs get more personalized. Six months in, it knows your business better than most employees.
Five steps to get running:
npm install -g @anthropic-ai/claude-code
Copy it into your working directory
Tell the brain who you are and what you do
Your first skill. Watch it personalize.
Try first-100-customers and let the brain work.